Updates · November 3, 2026
Halloween weekend in New York: who sold out and who cashed in
Over Halloween weekend New York City’s 27 public saunas and bathhouses sold 45.5% of their supply for $450K of modeled revenue; one small sauna led on sell-through and one bathhouse took the biggest till.
The crown
KOVE East Village (East Village, Manhattan) sold 87.0% of its weekend supply: 254 of 292 sauna seats. KOVE Williamsburg was runner-up at 80.6%.
The crown goes to the highest sell-through among venues watched every day of the weekend at full coverage; sell-through is size- and unit-neutral, so a four-seat sauna and a 300-admission bathhouse compete fairly. Two venues sat above it on raw sell-through and sit out: SAINT Chelsea at 100.0% (reads 100% on every observed day, a method ceiling); Arōe SoHo at 94.9% (coverage 0.51).
The biggest till
Bathhouse Flatiron took the biggest till: $112K of modeled revenue (GBV) over the weekend, P10–P90 $106K–$119K, grade A. It was also #1 on revenue per open hour, at $2,872.
Friday was the night
Market GBV was $144K on Fri Oct 30 against $96.4K on Thu Oct 29: +49%, with 21 venues observed both days. Bathhouse Flatiron went from 45.2% sell-through on Thursday to 75.7% on Friday and sold out 08:00–12:00.
How a sell-out books
KOVE East Village on Sat Oct 31: 56% sold 24 hours before entry, 76% at 12 hours, 93% at 3 hours and 100% an hour before. It sold out 09:00–17:30, 72 of 72 sauna seats.
A weekend premium, not a Halloween surge
Bathhouse Flatiron’s median quote was $49 Monday to Thursday, $64 on Friday and $86.50 on Saturday and Sunday: a weekend premium, the same one it charges every weekend.
Like for like, the 8 venues watched both weekends sold less on Halloween Saturday than the Saturday before: 38.0% against 43.5% sell-through, GBV −11%.
By the numbers
- King of the weekend
- KOVE East Village (East Village): 87.0% sell-through, 254 of 292 sauna seats sold. Runner-up: KOVE Williamsburg at 80.6%.
- Biggest till
- Bathhouse Flatiron: $112K modeled revenue (GBV, P10–P90 $106K–$119K, grade A), #1 on revenue per open hour at $2,872.
- The market
- $450K modeled revenue (GBV, P10–P90 $440K–$459K, grade A) at 45.5% sell-through across 27 venues; Manhattan $228K at 49.7%, Brooklyn $215K at 42.7%.
- Friday was the night
- market GBV $144K on Fri Oct 30 against $96.4K on Thu Oct 29 (+49%, 21 venues observed both days). Bathhouse Flatiron went from 45.2% to 75.7% and sold out 08:00–12:00.
- How a sell-out books
- KOVE East Village on Sat Oct 31: 56% sold 24 h out, 76% sold 12 h out, 93% sold 3 h out, 100% sold 1 h out; sold out 09:00–17:30 (72 of 72 sauna seats).
- A weekend premium, not a Halloween surge
- Bathhouse Flatiron's median quote: $49 Monday–Thursday, $64 Friday, $86.50 Saturday and Sunday.
- Like for like
- the 8 venues watched both weekends sold less on Halloween Saturday than the Saturday before: 38.0% against 43.5% sell-through (−5.5 points), GBV −11%.
| Venue | Sell-through | Sold | Revenue (GBV) | Revenue / open hour |
|---|---|---|---|---|
| KOVE East Village | 87.0% | 254 of 292 sauna seats | $2,314 ($2,120–$2,526) | $63 |
| Bathhouse Flatiron | 68.7% | 1,912 of 2,784 admissions | $112K ($106K–$119K) | $2,872 |
| KOVE Williamsburg | 80.6% | 429 of 532 sauna seats | $3,908 ($3,580–$4,267) | $103 |
| Bathhouse Williamsburg | 44.0% | 1,276 of 2,900 admissions | $81.9K ($78.2K–$85.7K) | $2,100 |
How this was measured
Measured from live booking calendars polled every 5 minutes; snapshot of 2026-11-03; utilization v1 · revenue v2–v3. Revenue is modeled booking value (GBV) with its P10–P90 range, never ledger revenue (methodology). Seven venues were not watched for every day of the weekend (Perspire Sauna Studio — Closter, Perspire Sauna Studio — Middletown, Perspire Sauna Studio — Montvale, Perspire Sauna Studio — Stamford, Perspire Sauna Studio — West New York, Perspire Sauna Studio — Wyckoff, Recovery Mode Astoria): they count in the market total and sit out of the rankings and the comparison.