Product 04 / 05
Sauna and bathhouse market research
A measured view of a sauna and bathhouse market: who operates where, how full they are, what they charge and earn, and how demand moves by hour, day and season.
Illustrative: a synthetic sample week in the platform’s chart style. No venue’s data.
Questions it answers
- How large is the market in revenue, and how full does it run?
- Who leads on revenue, utilization and price?
- How does demand differ by neighborhood, format and hour?
- How are prices and sell-through changing over time?
What you get
- A market map and ranked venue list by GBV, utilization, units sold, GBV per open hour and price.
- Market and borough rollups with intervals and coverage.
- Price ranges from posted rates, packages and memberships.
- Daily and monthly time series, and side-by-side comparison of up to six venues.
- CSV reports and written market briefs.
A sample deliverable
| Rank | Venue | GBV (P50) | Utilization | GBV per open hour | Price range |
|---|---|---|---|---|---|
| 1 | Venue A · Manhattan | $412K | 78 % | $1,020 | $54 – $104 |
| 2 | Venue B · Brooklyn | $298K | 66 % | $760 | $40 – $70 |
| 3 | Venue C · Manhattan | $241K | 59 % | $610 | $45 – $95 |
| 4 | Venue D · Queens | $96K | 48 % | $270 | $35 – $55 |
How it is built
Each venue is measured with the same rules and produces the same figures, so a market is the sum of comparable parts. Market revenue adds venue estimates as independent log-normals; market utilization is the unit-hour weighted mean of venue utilization; units of different kinds (admissions, room blocks, guest-hours) are never added together.
Read the methodology.
Who it is for
- Operators and brands planning expansion.
- Investors mapping the category.
- Advisors, suppliers and landlords who need a measured market view.
Work with HeatCheck
Platform accounts are by invitation, and research is scoped per engagement. Write with your company, the venues or markets you care about, the decision you are making and when.